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Subaru Super Bowl Dog Walk

Subaru of America reported a "500% increase in planned social and viral engagement" last week. How did they achieve such high numbers? Combining social networking, quality vehicles like the Subaru Impreza, and some Super Bowl advertisements.

Subaru joined up with Animal Planet's "Puppy Bowl VII," inviting owners across the country to walk their dogs on game day. Supporters pledged on Subaru.com and the auto maker's Facebook page...

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